![]() With initial events in New York and South Korea, the next year saw expansion from Shanghai to São Paulo, Toronto to Tokyo, Barcelona to Berlin… with almost a million people coming out in force to raise money for the oceans and Parley education programs. In 2017, adidas and Parley teamed up for the inaugural Run For The Oceans – a global movement to engage people from all walks of life through sport, running and community. A-listers and C-suite leaders learn firsthand about threats to the marine environment from Parley experts and scientists – becoming powerful ambassadors and spokespeople for the need to reduce plastic and protect our oceans. Uniting sport, the oceans and education, Parley Ocean School sessions in the Maldives, Australia, New York and Los Angeles have played host to adidas staff and luminaries ranging from Manchester United and Real Madrid players to the New Zealand’s national rugby union team. Highlights so far include upcycled apparel for Manchester United, Real Madrid, Arsenal, Bayern Munich, AC Milan and other Premier League football clubs, team kits for Major League Soccer and the National Hockey League, an ongoing collaboration with the University of Miami that has expanded to ocean education for local youth, tennis apparel and a unique ocean-side tennis match at the Australian Open and a collaboration with New Zealand’s famous All Blacks rugby team. From an ongoing product line created with Stella McCartney to Ocean Plastic® kits for some of the biggest sports teams on the planet, our collaboration has brought the oceans cause to new audiences who might never have otherwise engaged, taken action and joined the movement. Leveraging a vast global network that spans science, sport, fashion, ocean conservation and more, adidas x Parley collaborations, limited-edition products and sponsorships have engaged a massive global audience. This means less virgin plastic, reduced CO2 emissions and more awareness of the issue – with every product made serving as a wearable symbol of change that sparks questions, discussions and ideas about creating even more progress. Beyond apparel like shirts, socks and other performance wear, adidas produced 1 million pairs of shoes with Parley Ocean Plastic® in 2017, then 5 million in 2018, 11 million in 2019, and are now planning for around 15 million in 2020. This expansion has in turn enabled adidas to accelerate production and expand the number of products made using our upcycled materials. Initially sourced from islands in the Maldives, we’ve now expanded our collection network to the Dominican Republic and Sri Lanka too, creating a steady demand for plastic waste that would otherwise end up in the Indian Ocean and the Caribbean Sea. Continental™ Rubber reprises its role through the traction, but is arranged in a new, more tire-like way that promises durable and responsive grip for any task.Įnjoy official images of the pair ahead, and find the sneakers available right now via for $220 USD.įor more from under the Three Stripes umbrella, check out all there is to know about YEEZY DAY 2022.Parley, meanwhile, worked to develop the world’s first supply chain for upcycled marine waste and created Ocean Plastic® as a powerful symbol of change. A reworked PRIMEKNIT upper, which consists of at least 50% Parley Ocean Plastic and 50% recycled polyester, sits atop a “best-of-both-worlds” cushioning and tooling situation: support structures wrap around the heel, providing stability to the propulsion-oriented midsole underfoot. Individually, the shoes’ parts aren’t new to the brand’s roster of products, but their combined arrangement deliver updates to both the Ultraboost and 4D lines. It’s unlikely that any competitive athlete will run a long distance race in the adidas Ultra 4DFWD, but the new silhouette further demonstrates the company’s commitment to innovation, in particular in regards to bettering athletes’ experiences. ![]() Over the past two years, the German sportswear behemoth has regained positioning within the performance-running space, outfitting several half-marathon record breakers with the latest and greatest from its Adizero series. Despite its continuous support of the adidas Originals lineup, the Three Stripes continues to look toward the future.
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